While visiting the sugar factory and plantation of
J. N. Pharr & Sons in Louisiana, a Mr. Blalock persuaded the three Pharr
bothers to visit the Rio Grande Valley. He believed the area would be
great for raising sugar cane. In 1905 a trip was arranged and the
brothers headed for Mercedes, a young town that was growing rapidly, but
they did not make an investment then. In 1909 the Pharr brothers
returned with friends and began looking for tracts of land. Charles
Hammond and John C. Kelly owned 16,000 acres in the central portion of
the Valley. Mr. Hammond was anxious to sell his share at $ 30 an acre
because of failing health. The brothers were busy planning canals,
pumping plants and subdividing the land to start a town site. At that
time a lawsuit was filed which clouded their title. They later managed
to resolve this problem.
Today Pharr is a popular place for Winter Visitors
from all parts of the Nation, much due to the areas subtropical climate,
the friendliness of it's people and it's close proximity to Mexico.